Last Thursday, I was very kindly invited to the launch of a new influencer marketing app called SWAYE in the beautiful garden in Opium on Wexford Street. SWAYE is a mobile app platform which allows brands and creatives to apply and join a private marketplace.
On arrival, guests were treated to a complimentary glass of Prosecco which I couldn’t possibly say no to!
Last Thursday, the fab Opium on Wexford Street played host to the launch of a new influencer app called SWAYE. SWAYE is an app where both brands and influencers can come together and work with each other. Andrew O’Neill, co-founder of SWAYE called it the ‘tinder of influencing’ . If you’re a business you can upload any deals or offers you have on as well as what kind of influencer (fashion, fitness etc) you’re looking for. If a particular influencer finds a deal and likes it, they can swipe right and start working together!
SWAYE was founded by Andrew O’Neill and Geoff Walker who were there to showcase the new app to guests. SWAYE is an application only, mobile platform that allows both brands and creatives to apply and join a private marketplace. Brands can post certain deals or offers that they’re offering and set criteria (specific following, theme etc) and if a relevant blogger likes it, they simply match with the brand and they can start working together! Co-founder Andrew O’Neill called it the ‘tinder of influencer marketing’
The company have big plans to expand into other markets and are already working with brands such as Pretty Little Thing to name but a few and are already active in Dubai, London, New York and Hong Kong! I wish I came up with the idea because I can see it being even more successful than it already is! You can check out all the cool features available on the app right here!
I’ve a few more events coming up so keep an eye out for more BTS event posts!
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Til next time,